Being rich doesn’t guarantee you’ll remain rich and just because you were successful in one field doesn’t mean you’ll be successful in another.

Making money and preserving it requires avoiding financial mistakes that will drain your resources.

Nobody is immune from financial mistakes – including the wealthy. 70% of wealthy families lose their wealth by the second generation, and a stunning 90% by the third, according to the Williams Group wealth consultancy.

Building wealth or inheriting wealth is very different from preserving wealth. 

Here are the top 3 mistakes high-net-worth (HNW) investors make that can wipe out in one generation what sometimes took multiple generations to build up:


Whether through inheritance or through growing a business through hard work, one mistake many HNW investors make is thinking they’re bulletproof – that they can never lose all their money.

For wealthy heirs, many think that what worked for their parents should work for them right?

The problem is their parents may have made money in an industry that once thrived but is now on the decline. Refusing to think outside the box has been the downfall of many fortunes.

For those who made money building and growing their businesses, many think it’s a forgone conclusion that they will be successful in investing.

I’m not downplaying the hard work many of these business owners put in to be successful, but the skills, knowledge, and expertise used to build a successful business in one industry don’t necessarily translate to successful investing in another industry.

The problem with arrogance is that it often makes investors put money in ventures they would never make with a level head.  

The HNW investors who are successful at preserving their wealth are willing to put their pride aside to defer to experts in their field. That’s why they prefer investing in private markets.

Private companies are more transparent and their principals are accessible and make themselves open to answering questions from potential investors on any of a variety of subjects including their experience, track record, the company’s business plan, state of the market, and competition among other things.

Although open to deferring to the expertise of others, successful HNW investors won’t invest with anyone. They’re only willing to part with their money once they’re satisfied their investment objectives align with those of the company and its principals.


Another big mistake HNW investors make is taking a short-term approach to investing, which attracts them to the liquidity of the public markets where stocks can be bought and sold at the swipe of a screen.

The problem with the public markets is that you’re investing in a pool with other investors with a short attention span. Liquidity is a wealth killer.

Investing with a short-term window relies on timing to beat the market – buying and selling at the right times to maximize profits on the upswing and minimizing losses on the downswing. It’s very hard to beat the market.

Liquidity leads to volatility and unpredictability as investors jump from one stock to another depending on their moods and what’s trending on financial news, the Internet, and social media.

Timing the market is a fool’s errand as very few investors have consistently beaten the markets. 92% of hedge fund managers, financial advisors, and other professional managers fail to beat the market so what chance do individual investors have? This is not a recipe for building wealth. It’s a recipe for squandering it.

Successful HNW investors invest for the long-term. They take their emotions and the emotions of the investing public out of their investment decisions. They put their money in long-term investments that have historically performed well. It’s boring but it works.

Long lockup periods common in private investments eliminate the possibility of massive selloffs that erode wealth as seen in the public markets.


Many HNW investors fail to recognize the value of passive income and therefore ignore valuable wealth preserving assets.

Passive income is vital for HNW investors because they will deplete their wealth through lavish spending and living expenses unless they find a way to replenish that wealth. If they don’t, they will eventually run out of money.

Successful HNW investors put their money in assets with intrinsic value -productive assets that cash flow and appreciate.

Common stocks have no intrinsic value. They are not productive and derive their value purely from what investors are willing to pay for them. Stocks can not be relied on to sustain a certain standard of living in a downturn.

The overriding factor in the HNW investment analysis is whether an asset can stand on its own – no matter what the rest of the market is doing and no matter what anybody else is willing to pay for it.

Investing in an asset that generates passive income – even in a downturn – preserves wealth when other income sources dry up.

Making and having money is very different than preserving it.

The HNW investors who are successful in preserving their wealth avoid the three biggest mistakes other HNW investors make by remembering to: